Malvado Mezcal

Malvado Mezcal is a bold, boundary-breaking spirit created by musician and icon Steven Van Zandt. Designed for those who crave something darker, smoother, and unapologetically unique, Malvado is where tradition meets rebellion.Crafted for the bold and inspired by a true original, Malvado Mezcal is more than a drink—it’s a mood, a moment, and a little bit of mischief in a glass.

• Bringing the Malvado Mezcal brand to life on social media to build awareness and drive sales.
• Developing creative, out-of-the-box ways to showcase the product online while reaching multiple target audiences across different markets.
• Establishing a strong, distinctive brand presence that reflects the spirit’s bold identity.

• Full management and content creation for Instagram and Facebook.
• Development of a cohesive social identity from the ground up — including tone of voice, visual direction, and storytelling.
• Paid advertising strategy and execution to reach targeted audiences in key markets.
• Ongoing creative concepts, campaign ideas, and high-performing ad content to expand brand reach and engagement.